Don Norman

Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author, founding director of The Design Lab at the University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things, and is widely regarded for his expertise in design, usability engineering, and cognitive science, having shaped the development of cognitive systems engineering. He co-founded the Nielsen Norman Group with Jakob Nielsen, is an IDEO fellow, and holds the title of Professor Emeritus of Cognitive Science at UC San Diego; much of his work involves the advocacy of user-centered design.